
- The West Tower office building will be named 1101 4th Street and the East Tower will be named 1100 4th Street
- 1100 4th Street will open in March 2010
- There will be 8 or 9 retailers in phase I for a total of 85,000 square feet (55,000 SF will be the new Safeway)
- Included in those 8 or 9 retailers will be 3-4 restaurants
- Specific retailers will be announced within the next six weeks or so as tenant agreements are reached
- Other retailers will start moving in around March or April 2010
- The paving of 4th Street should start next month
- 4th Street will open by March 2010, but could possibly reopen before that date
- Vornado will be the property manager and will have an office on-site
- The site of future phases of development will be grassed over until they are ready to be built
- The developer can't get financing right now to redevelop the old EPA towers into residential, so over the next six months, they will dress up the buildings so they don't look like the eyesores they appear to be now
Afterwards, representatives from Safeway described what was being planned for the new Safeway and how community concerns have/will be addressed. Avis Black from Safeway went over the plans for the new lifestyle concept store:
- The new Safeway will be 55,000 SF, nearly double the size of the current store
- It will be modeled after the Mount Vernon Triangle store - photos of which can be found here
- The store will have a bakery with a hearth oven, gelato, prepared sandwiches, a sushi bar, seating areas with a fireplace, a pharmacy, an assortment of gourmet cheeses, and a floral department, among other things
- The store will be shaped like the letter J as opposed to a rectangle
- If the Class B license is approved, the store will sell beer and wine
- The store will include a Starbucks and a Bergmann's drycleaning desk
- There will be five regular registers and eight self-checkout registers
- Public restrooms will be available
- The main entrance to the store will be off 4th Street
- There will be below-grade parking off 4th Street with an elevator and escalator serving the garage that will go directly to Safeway
- The first level in the garage will be dedicated for retail parking
- Parking will be free for 2 hours for Safeway patrons
Tom Harris and Peter Neth from Safeway addressed issues at the current store, including security, proper stocking of items, their rain check policy, cleanliness, and staffing, namely the lack of customer service. After their presentations, the audience had a chance to ask questions of the panelists. A lot of the questions were prefaced by an anecdotal story about a bad experience at Safeway (we all have them don't we?), followed by a demand for action. The Safeway representatives will meet with the task force once a month to go over their progress in addressing these long standing issues. (Above is a rendering of the exterior of 1100 4th Street, with the new Safeway on the ground floor, courtesy of Vornado)
Thanks for this. Looking forward to eharing who the retailers are -- especially the restaurants!
ReplyDeleteThank you so much for this report - your blog is routinely an incredible source of information on the neighborhood. So excited to hear that there are 3-4 restaurants planned for the area! Did you have a sense if they would be "sit down"? The chance to actually have a meal and a couple of beers with friends (without going to a hotel) is sorely missing in our neighborhood.
ReplyDeleteAgain, thanks for your hard work!
I second that - great reporting!
ReplyDeleteI too hope that we get some sit-down establishments. Potbelly's & Subway (lunch-only places)definitely have their place, but so does something like a TGIFriday's or Legal Seafood where you can sit down for a nice dinner.
My coworker and I are desperate for some place in the neighborhood here you could enjoy a Sunday brunch, like Luna Grill.
Regardless of what comes in, we in the neighborhood are going to have to support them. Otherwise we could run the risk of another Waterside Mall "ghost town" years down the road.
DavidSW
David Smith from Waterfront Associates mentioned there would be a mix of fast casual and sit-down restaurants. I also forgot to mention that there won't be a liquor store selling spirits in this phase of development, but granting Safeway a Class B liquor license doesn't preclude the developer from bringing in a liquor store in future phases.
ReplyDeleteThis is very exciting news! I'm eager to see how the new Safeway looks and operates after being open for six months or so. Thanks for the update!!
ReplyDeleteA couple of things:
ReplyDelete(1) Safeway said in Q&A that they wouldn't protest another grocery store opening up nearby, but in response to a similar question later on, it came out from the developer's mouth that the lease signed with Safeway precludes a second supermarket (such as Harris Teeter or Trader Joe's) from leasing space from the developer nearby. This seeming contradiction went unnoticed and unmentioned at the town hall meeting. Theoretically, there could be a semantic difference between "supermarket" and "grocery store" that makes it possible Safeway was being truthful, but it is also possible they were being evasive because they were figuring we wouldn't know or find out the details.
(2) In Q&A, I asked and found out a couple of things:
(a) the current Safeway's bathrooms are already open to customers as of the last few months
(b) the new Safeway will specifically have three women's stall, two men's stalls and a urinal, and they'll probably be cleaned every half hour in the beginning and then eventually every hour as is usual in their other stores
(c) Safeway carries and will carry wherever possible local produce, which they remarked as including NJ, PA, MD, etc
(d) Safeway has no plans to raise prices in the new store just because it is new [the exact question was a request for a commitment to a maximum average percentage price increase from the old to the new Safeway]
(3) The new store isn't almost double the existing one; it's approximately two-thirds larger because the existing one, as they mentioned, is 32,000 square feet.
(4) you mentioned the floral department a second time redundantly.
(5) Did they mention the hours for the new store?
(6) One nice man there said that if anyone has any problems that they need the Safeway team to address, to call or email him; I think his last name was Muckles if I remember coorectly-- anybody get or need his contact info? I only have his phone number but prefer email in case it's needed. Thanks.
(7) Give Safeway credit for responding to withering criticism with positivity, honest acknowledgment of mistakes, and expressing a seemingly sincere desire to do right by the community going forward.
(8) I agree that your reporting on this has been helpful-- thanks!
thanks for the update cant believe i missed the meeting.
ReplyDelete